Shownotes: The How to create a Facebook business page is part one of a 3-part series.  In part one we will look at the preparation involved in getting ready to create a Facebook business page.  So we will be covering:

1. Niches


2. Goal of the page


3. Artwork


4. Post or content

Alvern: Hello ladies, Alvern here. As I mentioned there we’re going to look at how we’re going to create your Facebook business page for business or maybe you’re doing it for a hobby and how to create it perfectly and effectively so that you can actually get results and then how to get your first 100 followers on that Facebook business page within seven to 14 days.

Okay, even if you’re driving or if you’re stationary and you have a pen and paper or you can just download it and listen to it over and over again. Like I mentioned this is part one. Part one we’re going to look at the niche, decide on the goal of the page, consider artwork and then looking at your post, posts for your Facebook business page, queuing that up, alright?

Niche

Let’s start with a niche. I don’t know where you are in your business or doing your hobby or what is the reason why you would be interested in creating a Facebook page. Just to give you a little bit of background, one of the things I do, you can probably call it a side hustle, I don’t know, I have so many side hustles, I managed Facebook pages for businesses and I manage all my own Facebook pages. The success I’ve been having around Facebook page is generating between 100 to 20,000 followers or Facebook business page likes for the pages that I manage so I decided to share knowledge that I have based on that particular experience so that you too can start experiencing some success with regards to whether it be a hobby, side hustle or for your business as well.

Alright so I guess I’m going to start with a niche or niche, some people call it nitch, some people call it niche. Essentially what a niche is, as I explain it in my previous podcast where I looked at content marketing strategy, a niche is really a way of dissecting the way you approach the different verticals or different specialities in the business world. An example of a niche or nitch would be politics or insurance or dog training or it could be in a very broad sense fashion but as you can imagine fashion is very broad so you’d have to break down that fashion view into we call sub-niches or specialist areas. For example you have ladies handbags, that’s a good niche to go into but then you have sub-niches of that so you have ladies handbags leather, ladies handbags designer, ladies handbags eco friendly like cotton handbags, recyclable handbags, you have all different sub-niches and you can break that down even further as you can imagine.

You have things like purses and all sorts of different names now I can’t even remember, clutch and all the different kinds. Within the whole handbags niche, we know fashion niche we have handbags, in the whole handbags niche you have sub-niches and of all the sub-niches you have sub sub-niches as you’d like to call it. The reason why you would want to look at a niche for your Facebook business page is because it sort of helps you to build a tribe or a following. That is of course if it is you want to be able to manage followers because it’s one thing to get a page and get 20,000 followers but are you the type of person why you see yourself managing or contributing to a tribe of people, being the leader of a particular tribe. That’s what you’d have to look at when you think of creating a Facebook business page.

You don’t have to have 20,000 followers or 100,000 followers, you can have a small amount, like 1,000 followers and manage that small tribe. Ask yourself the question, would you like to be the leader of a tribe and can you talk about this niche that you want to go into or if it’s part of your business can you talk about it for a very, very long time to come because you need to be able to contribute content to that tribe of people that wants to be part of your group so to speak. If you can’t talk about it forever and ever, you get bored after two, three, four months then probably you don’t want to be creating a Facebook business page about that particular subject matter. Find something you can talk about forever and it makes you get up in the morning excited to talk about it.

Alright, so which niche or sub-niche you going to be looking at then you want to do a little bit of research in that particular interest. I don’t know if you’ve ever logged into, well let me backtrack a little bit. There’s a certain section of Facebook called Facebook for business and what it does it allows you to see information on certain pages or groups, more or less pages, let’s just stick with pages. For example you have a famous page, a lot of people are on like 100,000 followers and you want to go into the back of that and see certain information about that particular page or even people who’ve put up their hands, won’t say put up their hand but they specify on their profile that they’re interested in a certain thing like cycling or bikinis or reading or photographer and there are a lot of pages out there that people can follow or like or become part of that and you can see some stats behind that like the demographics, the split between men and women, what their interest is of course, what their family spend, any interest they might have like media or movies or whatever.

There’s a lot of information that you can glean in the back there. While I’m saying that I’m getting the feeling that I might actually have to do a part three of this particular podcast because I’m just realising there’s so much information I can go on and on about but anyway. Yeah, I think I need to do a part three. What you’re looking for is once you go into it, it’s called business.facebook.com, you log in using your regular Facebook profile logins, account logins, Facebook account logins. It gives you the ability to then run ads using business profile, manage different pages for example. Yeah, it’s really hard to describe on a podcast, I may have to do a video on that for you guys.

What you’re looking for when you log in there is to find, say for example you decide you want to go into the DIY niche, what you do in the back, on the business side, I keep calling it, I’ll stop calling it the back now, the business side of Facebook, you go and you log in there and you search for do-it-yourself for example. In the results, they bring up all of the pages or interest groups that have that do it yourself or dog training or photography, just pages that relate to that. It would give you a rough idea of how many likes that page has and then on top of all of that you want to see how many of those people on that page is actually active daily. Sorry, let me backtrack a bit, how often people post on that particular page and then post. Okay, let me just backtrack a bit.

How often a person, who owns a page, posts on it and then how many likes or comments, how active the community is on that particular page. Depending on that information you know whether or not to target that particular page as part of your ads. I sort of jumped ahead of myself which probably has confused you totally and I’m really sorry for that so let’s just leave it at that. I’m going to have to do another podcast on this particular subject. Alright, it helps with the niche research so I’ll have to do it in a separate podcast so just look out for that, it will probably be the third one in the series. Once you’re done the niche research which I’m going to again, I’m going to do a specific podcast on that research for Facebook specifically because they’re other places you can look for niche research, for example on Twitter, you can use places like BuzzSumo or you can use the keyword planner. There are so many resources that you can use to do your niche research, Amazon, Click Bank, lots of places.

I’m going to do a specific podcast on that research, I’m really sorry that I’ve confused you totally so let’s just park on that research for now and let’s move onto deciding on the goal of the page. Let’s pretend that you’ve listened to my podcast on niche research and you’ve done enough research so you know very well there are probably three things you can talk about it forever and ever so you can probably talk about cooking, playing the guitar and what’s that thing called? Scrapbooking so you can talk about those three things and you want to know for yourself okay, I can talk forever and ever about it but is there sufficient people on Facebook who are active on a daily basis who would be interested in that particular topic? That’s how you decide based on the niche research podcast I’m going to do that you are going to focus or narrow down into that particular niche.

Goal of Your Facebook Page

Alright, once you decide on that niche you have to tell yourself okay so what is going to be the goal of your page? Are you just going to build a tribe and just talk all day long, what’s the ROI for you? Are you satisfied with just talking and helping people out for free without any return on investment like probably people posting up pictures of their scrapbooking projects if you’re doing scrapbooking and just helping people all, probably running community events in your local area or in your state for example so you’re helping old people in scrapbooking in the state of California for example and you’re happy with that or do you at some point, say in six months, in one year, in two years, three years time you want to be able to generate revenue from this particular side hustle or hobby or maybe you’re running a business and you’re going to use a Facebook page as a way to drive traffic to your